These terms and conditions outline the rules and regulations for the use of Hudson River Group's Website.
Hudson River Group is located at:
120 White Plains Rd, Suite 420 , Tarrytown
NY - 10591, USA
By accessing this website we assume you accept these terms and conditions in full. Do not continue to use Hudson River Group's website if you do not accept all of the terms and conditions stated on this page.
The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law of USA. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.
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Redistribute content from Hudson River Group (unless content is specifically made for redistribution).
We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our Web site. You agree to immediately remove all links to our Web site upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our Web site, you agree to be bound to and abide by these linking terms and conditions.
If you find any link on our Web site or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.
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We shall have no responsibility or liability for any content appearing on your Web site. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Web site or within any context containing content or materials that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.
To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:
The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.
To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.CLOSE TERMS
HRG Integrated Marketing Measurement™ provides detailed measurements of what is driving a business and how best to maximize the impact of our clients' marketing spend.
With Hudson River Group’s consulting acumen and a focus on comp growth IMM integrates the measurement of:
For marketers aiming to incorporate marketing mix modeling and attribution of sales, Integrated Marketing Measurement provides the comprehensive solution.
For opportunities outside of Integrated Marketing Measurement, Hudson River Group has a range of additional analyses available to help improve businesses, such as: Portfolio Management,True Exception Reporting,Trade Funds Management,Customer & Market Segmentation,Test Market Design & Evaluation, and Promotional Analyses.
IMM delivers the knowledge and tools to drive changes in Marketing and Operations that will have positive impacts on sales.
For each marketing element the following is measured:
Drivers of Comparable sales change period to period:
Hudson River Group's Integrated Marketing Measurement captures today's complex marketing programs that have a mix of upper and lower funnel goals of creating awareness, intent, traffic, and purchases across multiple channels.
IMM measures the varied impacts of the integrated marketing mix on different sales channels.
HRG's Integrated Marketing Measurement delivers strategic and tactical insights across a variety of client-relevant dimensions. Recommendations to improve the impact of marketing dollars and operational considerations are a cornerstone of HRG's IMM:
Typically, for HRG's clients, measurements are built at a granular segment level (e.g. store, site, customer) and aggregated to provide key market-level insights...
...and also deeper understanding of the impacts of non-marketing factors such as competitive activity, proximity, opens/closings.
After the initial analysis, Hudson River Group continues to work with our clients blending insights from IMM updates and client analyses to achieve sales, profit, and strategic goals for many years to come. IMM is a program for achieving sustained improvement through:
HRG's IMM deliverables include:
HRG’s unparalleled database of results for retailers, financial services, packaged goods and other B2C industries, coupled with our expertise and breadth of experience working with senior decision-makers, enables HRG to provide clients insights into:
Please contact us to discuss how Hudson River Group can help your business with these analyses highlighted below as well as others focused on Private Label, Panel Data, Pricing, etc.
Provide senior management with a quantitative, fact-based approach to evaluating businesses to identify opportunities for investments, reallocations, divestitures and savings across countries, markets, divisions or categories.
React more effectively to emerging challenges and opportunities, through identification of parts of the business which are true exceptions – performing statistically above/below historical norms.
Move trade funds to promotions and customers that drive gains in net sales and profit and away from those that decrease both.
Find opportunities and mitigate weaknesses across customers and/or markets.
Design the structure and assess the outcome of testing implementable changes to the business including high / low spend, alternative marketing mix options, different messaging, operational changes, etc.
Identify the most effective and most profitable merchandising price points for each SKU.
Hudson River Group is completely independent, which ensures that our recommendations are unbiased.Return to FAQ's List
Hudson River Group pioneered the use of marketing measurement in many verticals and has experience in over 30 industries including retail, financial services, telecommunications, and packaged goods. HRG continues to work across a range of industries.Return to FAQ's List
No. All Hudson River Group employees are 100% full-time and we do not use contractors of any sort. All aspects of work are completed in our New York office – we do not offshore any work.Return to FAQ's List
In an environment that is impacted by many factors, only a multivariate technique such as Hudson River Group’s Integrated Marketing Measurement can determine how much each factor affects sales.Return to FAQ's List
As is the case with other digital media, online display typically has a significant impact on Brick and Mortar sales. These cross-channel effects are quantified as part of any HRG IMM modeling effort.Return to FAQ's List
Economic factors are included in all Hudson River Group retail models. The economy has consistently been – negatively or positively – one of the more important external factors impacting historical sales growth.Return to FAQ's List
As a relative (rather than absolute) tool, attribution analysis is valuable (e.g. gauging relative effectiveness of different search terms). However, in order to determine a digital medium’s incremental business impact and ROI on a comparable basis with traditional media, Hudson River Group’s IMM is the technique to rely on.Return to FAQ's List
Hudson River Group provides guidance for how untried media are working for other Retail clients via the HRGPUMTM benchmark database. Alternatively, we work with clients to set up and evaluate in-market tests.Return to FAQ's List
A standard Hudson River Group IMM output is an understanding of how the sales response of a particular medium changes over different levels of support and whether a point of diminishing return, or even saturation, has been reached.Return to FAQ's List
Hudson River Group provides tactical results for any medium (e.g. “Brand” books versus "Sale" books) where there is significant support behind each type to measure separately within the analyses.Return to FAQ's List
Hudson River Group has helped many retailers through this transition period in newspapers to leverage modeling results to determine how much of their support should remain in ROP, Inserts, and other print media.Return to FAQ's List
Hudson River Group maintains a database of extreme weather events (the timing and path of hurricanes, tornados, flooding and dust storms) that are tied to client stores/markets and considered in the modeling.Return to FAQ's List