Hudson River Group
TERMS AND CONDITIONS

These terms and conditions outline the rules and regulations for the use of Hudson River Group's Website.

Hudson River Group is located at:
120 White Plains Rd, Suite 420 , Tarrytown
NY - 10591, USA

By accessing this website we assume you accept these terms and conditions in full. Do not continue to use Hudson River Group's website if you do not accept all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law of USA. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

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Most of the modern day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate / advertising partners may also use cookies.

License

Unless otherwise stated, Hudson River Group and/or it’s licensors own the intellectual property rights for all material on Hudson River Group. All intellectual property rights are reserved. You may view and/or print pages from http://www.hudsonrivergroup.com for your own personal use subject to restrictions set in these terms and conditions.

You must not:

  1. Republish material from http://www.hudsonrivergroup.com
  2. Sell, rent or sub-license material from http://www.hudsonrivergroup.com
  3. Reproduce, duplicate or copy material from http://www.hudsonrivergroup.com

Redistribute content from Hudson River Group (unless content is specifically made for redistribution).

Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our Web site. You agree to immediately remove all links to our Web site upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our Web site, you agree to be bound to and abide by these linking terms and conditions.

Removal of links from our website

If you find any link on our Web site or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.

Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

Content Liability

We shall have no responsibility or liability for any content appearing on your Web site. You agree to indemnify and defend us against all claims arising out of or based upon your Website. No link(s) may appear on any page on your Web site or within any context containing content or materials that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill). Nothing in this disclaimer will:

  1. limit or exclude our or your liability for death or personal injury resulting from negligence;
  2. limit or exclude our or your liability for fraud or fraudulent misrepresentation;
  3. limit any of our or your liabilities in any way that is not permitted under applicable law; or
  4. exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

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INTEGRATED
MARKETING
MEASUREMENT

THREE DECADES OF MEASUREMENT EXPERIENCE

THE MOST ACCURATE MEASUREMENT OF INCREMENTAL SALES

WHAT
IMM PROVIDES

Marketing & Key Business Driver Impacts

HRG Integrated Marketing Measurement™ provides detailed measurements of what is driving a business and how best to maximize the impact of their marketing dollars.

  • Strategically
  • Tactically

With Hudson River Group’s consulting acumen and a focus on comp growth IMM integrates the measurement of:

  • complex, cross-channel effects of all marketing types
  • impacts of key operational changes
  • external factors such as local weather, econometrics, and competitors

For marketers aiming to incorporate marketing mix modeling and attribution of sales, Integrated Marketing Measurement provides the comprehensive solution.

Marketing Factors

  • Inserts
  • Network TV
  • Spot TV
  • Cable
  • Addressable TV
  • Digital Video
  • Twitter
  • Facebook
  • Other Social Media
  • Remarketing
  • Other Display
  • Network Radio
  • Spot Radio
  • Digital Audio
  • Direct Mail
  • Branded Paid Search
  • Non Branded Paid Search
  • Email
  • Affiliate
  • Print
  • Out of Home

Operational Influences

  • Labor Hours
  • Store Hours
  • Remodels
  • Store Openings/Closings
  • Price Strategy Shift
  • Merch Strategy Shift
  • Free Shipping
  • Site Outages
  • Buy Online/Pick Up In-Store
  • Rewards

External Influences

  • Unemployment
  • Consumer Sentiment
  • Gas Prices
  • Housing
  • Exchange Rates
  • Oil and Gas Markets
  • E-commerce trends
  • Category trends
  • Store Density
  • Competitive Presence
  • Competitive Media
  • Unusual Events (disasters, fires, elections, Olympics)
  • Weather (snow, temp variation, etc.)

Business Driver Stratification

IMM delivers the knowledge and tools to drive changes in Marketing and Operations that will have positive impacts on sales.
For each Marketing element:

  • Incremental Contribution to Sales
  • Return On Marketing Investment (ROI)

The past
The future

Reporting Drivers of Comparable Change Versus a Year Ago

Drivers of Comp change period to period:

  • Marketing Support level
  • Marketing Response level
  • Marketing Cost structure
  • Operational factors
  • External factors

UNDERSTAND MARKETING INTERACTION WITH ONLINE AND OFFLINE SALES

WHAT
IMM PROVIDES

Cross-Channel Interactions

Hudson River Group's Integrated Marketing Measurement captures today's complex marketing programs that have a mix of upper and lower funnel goals of creating awareness, intent, traffic, and purchases across multiple channels.

IMM measures the varied impacts of the integrated marketing mix on different sales channels.

PROVIDING A PATHWAY TO SALES GROWTH

WHAT
IMM PROVIDES

Growth Opportunities

HRG's Integrated Marketing Measurement delivers strategic and tactical insights across a variety of client-relevant dimensions. Recommendations to improve the impact of marketing dollars and operational considerations are a cornerstone of HRG's IMM:

  • Reallocation of budgets to optimize return
  • Tactical insights relative to campaign, departments, geography, etc.
  • Ability to continually improve over time

WHAT WORKS NATIONALLY MAY NOT BE EFFICIENT LOCALLY

WHAT
IMM PROVIDES

Geographic Insight

Typically, for HRG's clients, measurements are built at a granular segment level (e.g. store, site, customer) and aggregated to provide key market-level insights...

...and also deeper understanding of the impacts of non-marketing factors such as competitive activity, proximity, opens/closings.

CONTINUOUS ANALYSIS & IMPROVEMENT DRIVES SUCCESS

WHAT
IMM PROVIDES

Insights Go Beyond First Analysis

After the initial analysis, Hudson River Group continues to work with our clients blending insights from IMM updates and client analyses to achieve sales, profit, and strategic goals for many years to come. IMM is a program for achieving sustained improvement through:

  • Frequent pulse on the business
  • Identifying additional levers which can grow the business
  • Aggressive "act and learn"
  • Dynamic SmartAllocation™ system

HRG's IMM deliverables include:

  • Full analysis of the IMM results
  • Implications and Recommendations
  • HRGLive™ Portal of complete results and planning / optimization tools

HRGLive™

TO KNOW THE WAY FORWARD,
YOU MUST KNOW WHERE YOU ARE

WHAT
IMM PROVIDES

Industry Context

HRG’s unparalleled database of results for retailers, financial services, packaged goods and other B2C industries, coupled with our expertise and breadth of experience working with senior decision-makers, enables HRG to provide clients insights into:

  • How to improve
  • Trends among other marketers in the industry
  • Untapped opportunities

Decades of analysis insight

THE ANSWERS TO ALL YOUR QUESTIONS

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Does Hudson River Group have a parent company or an affiliation to a marketing agency?


Hudson River Group is completely independent, which ensures that our recommendations are unbiased.

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ABOUT
HUDSON RIVER GROUP

What verticals does Hudson River Group have experience in?


Hudson River Group pioneered the use of marketing measurement in many verticals and has experience in over 30 industries including retail, financial services, telecommunications, and packaged goods. HRG continues to work across a range of industries.

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Does Hudson River Group use contractors or part-time staff to help complete client work?


No. All Hudson River Group employees are 100% full-time and we do not use contractors of any sort. All aspects of work are completed in our New York office – we do not offshore any work.

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Why do I need a integrated marketing measurement to measure marketing ROI?


In an environment that is impacted by many factors, only a multivariate technique such as Hudson River Group’s Integrated Marketing Measurement can determine how much each factor affects sales.

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Can you measure the impact of Online Display support on our Brick & Mortar sales?


As is the case with other digital media, online display typically has a significant impact on Brick and Mortar sales. These cross-channel effects are quantified as part of any HRG IMM modeling effort.

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Can Hudson River Group help us understand how the economy is impacting our business?


Economic factors are included in all Hudson River Group retail models. The economy has consistently been – negatively or positively – one of the more important external factors impacting historical sales growth.

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We rely on attribution reporting for most digital media decisions. Why do we need Integrated Marketing Measurement?


As a relative (rather than absolute) tool, attribution analysis is valuable (e.g. gauging relative effectiveness of different search terms). However, in order to determine a digital medium’s incremental business impact and ROI on a comparable basis with traditional media, Hudson River Group’s IMM is the technique to rely on.

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QUESTIONS VISITORS HAVE ASKED

Can Hudson River Group give us guidance on media we haven’t previously used?


Hudson River Group provides guidance for how untried media are working for other Retail clients via the HRGPUMTM benchmark database. Alternatively, we work with clients to set up and evaluate in-market tests.

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Can you tell us if we've hit a ceiling on how much we can spend behind a medium?


A standard Hudson River Group IMM output is an understanding of how the sales response of a particular medium changes over different levels of support and whether a point of diminishing return, or even saturation, has been reached.

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Can we learn the incremental impact of regular price versus promotional messaging?


Hudson River Group provides tactical results for any medium (e.g. “Brand” books versus "Sale" books) where there is significant support behind each type to measure separately within the analyses.

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Is my investment in newspapers (still) efficient?


Hudson River Group has helped many retailers through this transition period in newspapers to leverage modeling results to determine how much of their support should remain in ROP, Inserts, and other print media.

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Do you incorporate the impact of natural disasters?


Hudson River Group maintains a database of extreme weather events (the timing and path of hurricanes, tornados, flooding and dust storms) that are tied to client stores/markets and considered in the modeling.

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Terms & Conditions - ©2011-2018 Hudson River Group, Inc. All rights reserved. - Phone: 914-769-0808 - Email: info@hudsonrivergroup.com